Demystifying the gap between ideas and execution.

MIND THE GAP

Crafting a capabilities presentation that communicates your service offerings and telegraphs your value to ideal prospects without losing their interest is challenging.

As independent professionals, consultants, or service providers, we often face one critical moment with a prospect—explaining what we do, how we do it, and why they should care. Once you have a prospect’s attention and they say, “Tell me more,” you want to showcase your business, but most people make the mistake of addressing every possible scenario. This will immediately get you on the ick list. 🤢

CLOSE THE GAP

The capabilities presentation is the proofpoint of your business value and a brilliant way to tell them more.

In its simplest form, a capabilities presentation is a document or slide deck designed to communicate your range of services and showcase your expertise through case studies or past successes. Think of it as the ultimate proof point of your business value, something you can share at that pivotal moment when a prospect says, “Tell me more.”

This will be a standard request if you want to attract larger organizations with procurement organizations as clients. They’re often requested as part of an RFI (Request for Information) or to be considered for a meeting with decision-makers.

This is your time to shine, but it must be compelling and succinct. It’s not an opportunity to assemble a 35-page deck of everything you’ve ever done. 🙅‍♀️