Demystifying the gap between ideas and execution.

MIND THE GAP

LinkedIn is a great tool, but it’s also a mystery how to build a brand and gain traction.

You recognize LinkedIn is essential for professional success, but you’re unsure how to use it effectively to brand yourself or your company. Maybe you’ve hesitated to dive in because you don’t know where to start. I’ve been there. LinkedIn is a pathway to unlocking professional opportunities.

CLOSE THE GAP

LinkedIn isn’t all influencers. More people consume content than produce it, which can lead to opportunities for you.

95% of my referrals and opportunities coming through LinkedIn are from people who have never engaged with my content but have seen it. I’m here to tell you that your presence on this platform is crucial, whether you’re an individual looking to stand out or a company seeking to connect with your audience. I grow my audience by ~1% per month. That doesn’t seem like much, but I carefully curate my audience, which increases my engagement analytics. That 1% represents people who will engage with my content, share my interests, and will likely reach out to me eventually.

Even if you don’t own a business, building a presence on LinkedIn can help you find a job.