Demystifying the gap between ideas and execution.

🧹 Housekeeping 🧹

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MIND THE GAP

You need marketing and sales funnels to build your business and brand, but you don't know how to do that.

You’re likely inundated with content telling you to create a marketing and sales funnel, followed by the pitch ‘we’ll make it for you for $2,500’. You can do it yourself, even if you’re not a marketing or digital marketing mastermind, and it won’t take weeks to create.

CLOSE THE GAP

Marketing and sales funnels are effective ways to attract your ideal customer or client, engage them, and provide a clear pathway for doing business with you.

• Funnels guide people from “Who is this?” to “I’m ready to buy.”

• You need a marketing and sales funnel. They do different jobs.

• Most funnels fail because they skip steps, don’t match buyer behavior, or don’t lead to a clear offer.

By the end of this edition, friend, you will be able to create your first funnel or fix the gaps in your existing one.

⏱️Reading time: 10 minutes

• What the heck even is a funnel

• The difference between marketing and sales funnels

• Five core stages of a funnel

• Build a funnel

• Common mistakes and fixes

• Start where you are

• TL;DR

• Before you go

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