Demystifying the gap between ideas & execution to collapse time & accelerate results.

MIND THE GAP

🕳️The Pitch Deck - You Know You Need It, But You’re Not Sure How To Do It

As an executive consultant and advisor, I’ve seen, evaluated, and contributed to the creation of dozens of pitch decks. Whether you are pitching for investment in your business or for new clients or customers, there is a tried-and-true formula for getting your point across quickly yet effectively. Even if people aren’t ready to invest or buy from you, leaving them with a lasting impression will enable you to live rent-free in their heads.

CLOSE THE GAP

No need to worry. Every company starts off not knowing what to say, and even seasoned professionals struggle with presenting a new idea or concept. Although I'm referring to this as a pitch deck, its content will help you pitch like a pro in front of a large audience or just one person, with or without a formal presentation, in five minutes or fifty.

The purpose of your pitch (deck) is to generate interest & inspire action

A pitch deck is a critical tool for entrepreneurs. It is a succinct and visually engaging presentation introducing your business idea to potential investors. It aims to spark interest and convince them to invest in your venture. By clearly outlining the problem you solve, your unique solution, your target market, and financial projections, a pitch deck effectively communicates the potential for growth and return on investment, making it a powerful asset in securing funding for your startup.

🛑 Before you’re ready to pitch, you must have clearly identified your value proposition.

The basic outline follows a standard flow and narrative but can be modified.

Almost every pitch deck follows a standard flow and narrative. The audience (investors) is short on time and attention, so you need to get to the point quickly. Because they’re used to a particular structure, they can anticipate when you will reach their points of interest.

You will be tempted to show everything about your product or service in your first few drafts. Resist that urge. You will quickly lose your audience. When you reach the end of your pitch, they will ask you questions.

Consider Shark Tank contestants. They present for a few minutes but answer a barrage of questions.

Here’s the simple outline, using a fictional on-demand grocery delivery service as an example, that will get you pitching like a pro and make you irresistible. Each topic is its own slide. You can combine slides or exclude them sometimes, but your presentation shouldn’t be longer than this. The order can also be slightly different depending on your audience.