Demystifying the gap between ideas & execution to collapse time & accelerate results.

MIND THE GAP

You want to increase your social media presence, but not sure how and you don’t have the time.

You can do it.

It’s not as hard as you make it out to be.

By putting it off, you might be putting off opportunity.

CLOSE THE GAP

Did you know that 95% of my referrals and opportunities come from LinkedIn? The other 5% is through my network. People who don’t even engage with my content will reach out via private message to learn more about what I do or just because they want to connect and chat. Whether it’s a potential client or potential job, my LinkedIn profile is designed to attract opportunity.

Stop discounting the importance of social media to your personal professional brand.

Don’t discount the importance of social media in your business strategy or even in your personal brand strategy. I think most people understand that social media is critical for products and services to build awareness and pull ideal customers into the funnel. But it also serves a purpose in your personal professional brand as well.

For example, the mistake I see people making with LinkedIn is not using it as an effective tool until they’re looking for a job. The time to build your presence and your network is when times are good. Yes, even if you have a good network of people you can email or text, it never hurts to expand your reach.

Whether you’re a startup, solopreneur, or growing enterprise, if you’re not using these FREE tools to your advantage, you’re letting opportunities pass you by and potentially leaving money on the table.

Social media isn’t as complicated as you think.

Before diving into specific strategies and tips, it's crucial to understand the foundational principles of social media. Pull out a sheet of paper and write down answers to the following basic elements.