Demystifying the gap between ideas and execution.

🧹 Housekeeping 🧹

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MIND THE GAP

Branding yourself is necessary, but it can feel cringey.

Your personal brand is not your title, employer, or resume. It’s what people say about you when you’re not in the room. It’s the clarity of your reputation, the signal in a noisy world of sameness.

Being good at your job in high-stakes, high-growth industries is no longer enough. You have to be known for it. A personal brand isn't fluff, especially for those navigating fractional roles, contract work, or executive consulting. It's currency.

CLOSE THE GAP

Control the narrative.

In the gap between what you do and how you’re perceived, your brand is either building credibility or eroding it. And here’s the kicker: you already have a brand. People already have an impression of you. Do you want to be in control of that narrative or not?

Yes. You do. And let’s talk about how.

By the end of this edition, friend, you will be on your way to crafting a brand that rivals anyone on Bravo.

⏱️Reading time: 8 minutes

• Your brand is the bridge to opportunity

• Five tips to build a brand without feeling cringe

• Resources to follow

• My brands breakdown

• TL;DR

• Before you go

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